LRG is a company designed to overthrow the masses by our influence. Our slogan is simple, underground inventive, overground effective. At LRG we want to focus on the ones that are trying to pay their rent with their passions. Think of us as a support group for the independent and underground culture. We’re trying to put the spotlight where we think it really belongs, because it is much more than clothing and concepts. It is a way of living. LRG, innovative essence for the above-average person.

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LRG stands for Lifted Research Group.

Lifted: to lift and elevate the youth.

Research: the study and design of the culture.

Group: the collective of individuals who support & inspire the brand.